Marketing and ads
Every peso of ads, against your margin
Return by channel with what the platform says and what your store recorded, your break-even point and the cost of a new customer.
Illustrative figures
For brands that run ads or work with an agency
Your ads say you're earning money, but there's less money in the bank.
Meta's return doesn't subtract your product, your fees or shipping, and it counts sales Google also claims. La Torre puts every peso against your margin.
Born in our own brands, built for yours
- Meta
- Google Ads
- TikTok Ads
- Google Analytics
- Shopify
- Mercado Libre
La Torre
- Return by channel
- Break-even point
- Cost per new customer
- Unattributed sales
- Marketing
- Finance
Connects with what you already use.
- Meta Ads
- Google Ads
- TikTok Ads
- Google Analytics
- Shopify
- Mercado Libre
- Amazon
- Klaviyo
- Your bank and your card
Sound familiar?
Three reasons your ads seem to be doing well.
It's not that ads don't work. It's that each platform measures them with its own ruler, not your bank's.
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01
Meta, Google and TikTok all count the same sale, and the total adds up to more than you sold.
With La TorreWhat each platform says next to what your store recorded. What nobody can attribute stays in plain sight, not split up.
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02
You raise the budget because it's “doing great”, and at month's end there's no money to restock.
With La TorreEach channel against its break-even point with your real margin: raise, hold or cut the budget.
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03
You don't know what a new customer really costs you.
With La TorreCost per new customer, month by month, counting only people who truly bought for the first time.
Every month without clarity costs money.
Use cases
What you'd ask your agency, answered with your numbers.
Six everyday questions and the screen in La Torre that answers them, with its source.
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What does every peso of ads bring back on each channel?
Where you see itMarketing · Return by channel
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How much do my ads need to bring back so I don't lose money?
Where you see itMarketing · Return against your break-even point
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How much does a new customer cost me this month?
Where you see itMarketing · Cost per customer by platform
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How much of what I sold came from no ad at all?
Where you see itMarketing · Unattributed sales, by channel
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Which channel leaves me the most after ads?
Where you see itFinance · Profit by channel
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Do I have enough cash if I raise the ad budget?
Where you see itFinance · 13-week cash projection
How it works
From your platforms to a decision, in four steps.
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01
Connect
Your store, your channels, your payment gateways and your ads connect; your bank statement is uploaded as a PDF or CSV.
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02
Organize
Every sale, payment and expense enters the ledger with its source. Anything that doesn't match shows up as a gap.
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03
Show
Finance, inventory, customers and marketing on one screen, by channel and by month.
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04
Alert
It tells you what to reorder, what to collect and whom to message, and writes stock to your channels if you turn it on.
All in one
Your ads, measured against your margin.
Return by channel, cost per customer and profit on one screen. Every number with its source.
Finance
What each channel really left you
Profit by channel after product, fees, shipping and ads. With its source, line by line.
Illustrative figures
Inventory and purchasing
Order before it runs out
Days of coverage by warehouse and in Amazon FBA. When to order and how much, based on your ad spend.
Illustrative figures
Customers and prospects
Every person, with their history
Customers, subscribers and distributors with their history. Prospects and abandoned carts with WhatsApp.
Illustrative figures
Want to see it with your numbers?
On the call we show you a tower with sample data from your kind of business.
Integrations
Connects with what you already use.
No platform switch: La Torre reads from where you already sell, collect and advertise.
Sales
- Shopify
- Shopify POS
- Amazon
- Mercado Libre
Payments and banks
- Shopify Payments
- Mercado Pago
- PayPal
- Your bank, via statement
Marketing
- Meta Ads
- Google Ads
- TikTok Ads
- Google Analytics
Customers
- WhatsApp Business
- Klaviyo
Shipping and subscriptions
- Envia
- Recharge
Your AI
- Claude
- ChatGPT
- Via MCP, with your own login
Brands belong to their owners; the names only say what La Torre connects with.
Get started
Start in three steps.
Book a call
Thirty minutes by video call. Tell us what you want to solve first.
We set it up with you
One hour a week, for a month: we connect your platforms, load your history and train your team.
You open La Torre and know where you stand
After that, one hour a month for improvements and automations.
Today La Torre needs Shopify. If you sell there, we can start.
Your data, looked after
Two-factor sign-in, always
For every user, no exceptions, with strong passwords.
It reads, it doesn't take over
Orders, prices and payments stay in your platforms.
Every number with its source
Anything without a source shows up as a gap, not as a figure.
Your data is yours
Leave whenever you want: we hand it over and delete it.
Book a call
Tell us what you want to solve first.
Thirty minutes to understand your business. We tell you what we can solve first and what we can't yet.
On the call
- You tell us how you sell today: channels, ads, inventory and how you get paid.
- We tell you what you need (today, Shopify) and what it costs.
- If it makes sense, we agree on when to start. If not, no hard feelings.
30 min · Video call · No strings attached
We got your request.
- 1Pick the day and time.
- 2Enter your name and email, and confirm.
- 3You'll get the invitation by email with the video call link.
Can't see the times after picking a day? Open the calendar in a new tab.
Open the calendar in a new tabSee you on the call! The invitation is in your inbox. If it didn't arrive, write to us at hola@emanente.com.
FAQ
Frequently asked questions.
Does it replace my agency?
No. La Torre measures and your agency runs the ads. With real sales and your margin in front of you, the conversation with your agency changes.
Where does it get what I spent on ads?
From Meta Ads, Google Ads and TikTok Ads through their connection, day by day, and it sets it against your sales on each channel.
What if the platform says it sold more than my store did?
You see them side by side: what the platform says and what your store recorded. The difference isn't split up or hidden.
How much is it?
A one-time setup and a monthly fee, based on your business and what we connect. You get the exact price on the call, in full, no fine print.
Is my data safe?
Yes. Mandatory two-factor, strong passwords and every business kept separate. Your data is yours.